The Impact of SAP Marketing in Today’s Business

July 6, 2018

It is important for your business to be able to recognize cues from customers that indicate their intent. This kind of recognition will help you easily identify what they want to buy, their eagerness to purchase a product or sign up for a service, and their concerns. However, it can be difficult for many businesses to identify exactly what the customers want and what they are thinking of. For this reason, it is recommended that business owners have a reliable and intuitive marketing solution that can let them conduct unrestricted individualized contextual marketing. SAP Marketing is one of those solutions designed to keep customer data (i.e. previous purchases, real-time browsing behavior, and propensity scores) in a centralized database to make it easier for you and your team to identify the unique intent of every customer.

SAP Marketing uses real-time customer context to help your business deliver highly engaging interactions and content across different channels to drive customer loyalty and growth. This way, Hybris can integrate contextual marketing into your business to make sure that you have the capability to send highly-personalized promotional messages to your customers. It combines customer information from previous interactions, intentions, and propensity scores. With contextual marketing, you could boost your online sales and increase visits by up to 40 percent, increase the average cart size by 21 percent, and increase conversion rates by up to 20 percent.

The key features of SAP Marketing are classified as insight (data management, recommendation, and recommendation), experience (loyalty, acquisition, and conversion), and agility (planning, insights, and orchestration). These features go beyond merely examining previous interactions with customers to gain information. They provide in-the-moment insights from customers to allow you and your team to understand their intent and motivations. Real-time insights enable your business to proactively target and deliver unique and customized that can boost profits and conversions.

Author: The Knack Systems Team

Words from the in-house SMEs at Knack Systems.


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