Wondering if you should make the switch to SAP Sales and Service Cloud Version 2? Our expert Managing Consultants, Abhilasha Gupta and Nikeyta Sharma, discuss recent upgrades, the roadmap, and more in this blog to help you decide your next move.

We live in an age where everyone is well-accustomed to purchasing goods online – better known as B2C these days. And success levels in B2C increase with the ability to maintain online stores. Maintaining stores becomes trickier when you have multiple stores to manage. What do you do to ensure flawless management in such a scenario?

Individuals share their information with brands and organizations when they buy products or services, while attending events, and so on. They do this without any certainty that their information will be kept confidential or be passed on to other organizations. In addition, most of these organizations that collect information also pass it on to their own marketing teams and other organizations that want to target promotional materials to an audience of their choice.

Let’s take a moment to look around us. Here’s what I see: We live in a digital world. The world of customer service has changed. Today’s economy consists of a population that is digitally linked, associated with social networks, and more cognizant than ever before. We are surrounded by savvy consumers and sophisticated buyers.

SAP C/4HANA is the customer relationship management solution that is hosted in the cloud. It does more than host your CRM in the Cloud. It provides an omni-channel commerce and customer engagement experience, making it more flexible and more advanced compared to conventional CRM solutions. Not convinced? Here are the three main reasons to choose SAP C/4HANA for CRM: