“What solution does our business need to be successful with customer relationship management?”

It can be difficult for a business to discern whether or not automated marketing is a practical move for them, let alone what platform or program to use for their needs.

SAP Marketing is great for contextual marketing in real time because it lets you engage with customers and get them interested in what you have to offer. Likewise, it lets you build effective brand relationships when you market to one specific audience. SAP Marketing is unlike traditional marketing methods that are not always successful in engaging individual customers. Traditional marketing campaigns typically lack basic knowledge of every customer's needs and wants, resulting in indiscriminate messages addressed to everyone. When you market with SAP Marketing, you can understand your customers better by helping you identify what your customers have done, what they are currently doing, and what they will do.

SAP Marketing lets you conduct contextual marketing in real-time, so you can engage and delight your customers while cultivating brand relationships. It lets you market to an audience of one, unlike when you use traditional marketing campaigns, which typically fail to or insufficiently engage individual customers. SAP Marketing lets you in on the needs and wants of a customer, so you can send personal and unique messages that can tap into an individual customer’s expectations. Finding the right SAP Marketing provider should help you get started with this platform and make the most of its features. Here are three tips to find the best provider:

SAP C/4HANA is the customer relationship management solution that is hosted in the cloud. It does more than host your CRM in the Cloud. It provides an omni-channel commerce and customer engagement experience, making it more flexible and more advanced compared to conventional CRM solutions. Not convinced? Here are the three main reasons to choose SAP C/4HANA for CRM:

Every business is seeking cost-effective and rapid ways to deploy their applications to enrich their service, marketing, and sales teams. To achieve that, they will need to rely on innovative platforms such as the cloud, which can help their teams to easily and effectively engage with their customers. SAP is one of the best platforms when it comes to business-oriented cloud solutions.

Using SAP C/4HANA may help your business improve customer relations and sales performance. It is a software-as-a-service (SaaS) solution that provides a reliable sales and service platform consisting of SAP Service Cloud, SAP Sales Cloud, SAP Marketing Cloud, and SAP Commerce Cloud, all of which are typically marketed separately. SAP C/4HANA runs on SAP HCP (HANA cloud platform), and it can help your business deploy applications rapidly to enable each service, marketing, and sales staff to easily and more effectively engage with customers. There are rewards associated with using this platform, but there are some risks you should know about too.

SAP is one of the leading and largest vendors of ERP or enterprise resource planning software solutions in addition to other related enterprise applications that serve a wide range of industry verticals. Their ERP system is one of the best in the market, enabling clients to run a comprehensive range of business processes, including sales and production, operations, accounting, human resources, and finance, all with the help of an integrated SAP software solutions environment.