Finding the Right SAP Marketing Provider – 3 Quick Tips

October 1, 2018

SAP Marketing lets you conduct contextual marketing in real-time, so you can engage and delight your customers while cultivating brand relationships. It lets you market to an audience of one, unlike when you use traditional marketing campaigns, which typically fail to or insufficiently engage individual customers. SAP Marketing lets you in on the needs and wants of a customer, so you can send personal and unique messages that can tap into an individual customer’s expectations. Finding the right SAP Marketing provider should help you get started with this platform and make the most of its features. Here are three tips to find the best provider:

  1. Look for certified providers that are recognized by SAP for their expertise – Seek a provider who has been given the SAP Recognized Expertise award. This should prove that you are being assisted by an expert who is competent in areas of service, sales, and marketing cloud solutions in the US. A SAP-certified expert is competent in the field of service, marketing, and sales. Consider a provider that is a SAP RDS partner and a co-innovator partner too.
  2. Verify the experience of the SAP Marketing provider – Make sure that provider has at least a decade of experience in providing SAP Marketing solutions. That way, you can count on their expertise in implementing SAP web shops and integrating functional areas of customer experience, campaign management, marketing, and customer optimization. Seasoned SAP Marketing providers can implement many different solutions such as B2C, B2B2C-commerce, and B2B. They have their own SAP Center of Excellence and skill sets that can help you find the right solution for your business too.
  3. Go for an SAP Marketing expert that a lot of other businesses rely on– Look up client testimonials and the types of clients the provider has worked with. This should give you an idea on how they could help your business. Many companies using SAP Marketing should have already experienced success and sales growth.

Author: The Knack Systems Team

Words from the in-house SMEs at Knack Systems.


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