We aim for and take action based on (even though subconsciously) social proof in all spheres of life—inclusive of how we function and the buying decisions we make on the internet. That social proof holds more value when it comes from industry experts and analysts. And that’s why we need to take the latest analyst study — that states that CPQ, based on its potential benefits to customers, will dominate the business world in the future — seriously.

To succeed in customer engagement, you need to know exactly what each of your customers want. This means you need to know them on a deeper level, which can be possible with platforms like SAP Marketing Cloud. Through SAP Marketing Cloud integration, you can gain better customer insights and engage with your customers more intelligently and in a more personalized way across all devices and channels. Likewise, your business can run its marketing more quickly and efficiently. Implementing this solution is easy when you work with a team of certified specialists and consultants who are able to tailor SAP Marketing Cloud according to the needs of every client.