There is a saying that “Time is money,” and this is especially true for businesses where closing deals faster is of paramount importance to their revenue. In this era where information is easily available on the internet, customers are more informed than ever, they expect a quick response time. Even companies that have been very successful in the past are struggling to stay in the race as the business ecosystem has become highly competitive.

We aim for and take action based on (even though subconsciously) social proof in all spheres of life—inclusive of how we function and the buying decisions we make on the internet. That social proof holds more value when it comes from industry experts and analysts. And that’s why we need to take the latest analyst study — that states that CPQ, based on its potential benefits to customers, will dominate the business world in the future — seriously.