The B2B wholesale distribution industry is weathering a quick shift in customer expectations. As technology...

Why do industrial equipment manufacturers often have to allocate a huge chunk of their sales budget as overtime to...

Leveraging a solution such as configure, price, and quote (CPQ) today positions brands on par with their...

Software implementations fall flat across varied industries and markets, but chiefly due to manual errors as opposed...

Today’s advanced technology users are demanding single login capabilities, also known as single sign-on (SSO), to...

SAP implementations are usually complex and involve a lot of customizations and configurations in order to meet the...

There is a saying that “Time is money,” and this is especially true for businesses where closing deals faster is of...

We aim for and take action based on (even though subconsciously) social proof in all spheres of life—inclusive of...

If you belong to the companies of today that believe in keeping things “current” and automate most processes and...

In what usually is a rather uneventful month for challenging projects the world over, December proved to be pretty...

For every successful marketing campaign, the right audience needs to be defined to ensure customer-oriented...

In marketing, the strings of success are held by your target audience. And if that isn’t tricky enough, most...