Blogs

The industry's finest gurus, specialists, and experts offer their exclusive guidance, analysis, tips, and insights—all for the benefit of helping you level-up your customer experience and engagement skills.

The Future of Customer Engagement: Personalization at Scale with AI

At the receiving end of all technologies and innovations are human beings, with limited attention spans, precise needs...

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SAP AI Solutions For Service

SAP has been at the forefront of AI innovation, offering a range of solutions to meet the unique challenges faced by...

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SAP AI Solutions for Sales

SAP has been at the forefront of AI developments, introducing multiple stand-alone, integrated and embedded solutions...

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SAP CX: What’s New in Sales Cloud and Service Cloud V2

SAP continues to innovate and enhance its Customer Experience (CX) suite with new functionalities and system upgrades,...

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Key Trends Shaping B2B Sales in 2025

What’s Ahead for Wholesalers, Building Materials Suppliers, Industrial Manufacturers, and Consumer Brands.

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2025 B2B Commerce Trends: What’s Ahead!

The B2B commerce industry is witnessing a seismic shift as organizations adopt Generative AI and emerging technologies...

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No More Status Quo: Five Trends Revolutionizing Customer Service

A guide for transforming Customer Service Management with SAP Service Cloud

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B2B Self-Service Portal for Wholesalers: What You Need to Know

Why are leading B2B wholesalers opting for self-service portals and what to consider before creating one?

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Aftermarket Success with SAP CX

How SAP CX solutions bridge the customer experience gap in the Aftermarket products delivery.

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SAP CPQ for Industrial Manufacturing: Driving B2B Sales Success by Overcoming Challenges

SAP CPQ has become an integral part of B2B sales transformation for the global Industrial Machinery and Components...

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Three Real-World Applications of SAP Sales and SAP Service Cloud for Manufacturers

The impact of CRM solutions, SAP Sales Cloud and SAP Service Cloud, continues to grow exponentially as 70% of...

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