The Customer Experience Transformation Journey in the Building Materials Industry

Most firms belonging to the building materials industry concur on one thing: the fact that whatever efforts were being taken by their sales teams so far to sell to dealers, architects, contractors, and distributors are proving to be progressively less effective each day. B2B building materials customers come with greater expectations from a company’s products and representatives. In today’s day and age, they are better acquainted with you than you possibly could be with them. However, this does not guarantee that they have the right idea about your products and brand name. The customer independently decides on where they want to research information about your firm from and, quite often, these sources of information might not be accurate.

To keep up with the competition in the industry, it has now become critical to have real-time access to authentic information and have the capability to place and monitor an order sans human interaction. Customers also want to be in the loop with real-time delivery tracking and expect to receive notifications whenever there are potential delays. SAP Commerce Cloud enables you to deliver this faultlessly integrated experience to your customers.