The Apparel and Fashion Industry

In the new age of commerce, consumers are calling the shots. Brands are adapting their strategies to provide what customers demand, which means having a seamless experience both online and offline, being omni-channel, and planning pop-ups with limited-edition apparel. All of these examples demonstrate how the customers have been handed over the reins with the hope of creating brand evangelists who return time and again for new and thrilling experiences.

As the ecommerce scene continues to forge ahead at an intense rate, intelligent apparel brands are re-conceiving their e-commerce blueprint to keep abreast of customer expectations. The need for a greater relationship between brands, customers, and solutions is persuading sellers to improve the flexibility of their ecommerce environment to be able to remain driven and gratify the requirements of all customers, including consumers across the globe. In the case of most of these brands, taking advantage of SAP Commerce Cloud (previously SAP Hybris) to construct a cohesive customer experience across all points of contact is the common factor underlying their success.