Are you looking for ways to sell more efficiently and effectively? Does your sales leadership have real-time insight into pipeline and predictive behaviors to drive growth? Today’s CRM is not just a place for tracking accounts and contacts. A modernized CRM must provide Strong collaboration, Rich insight about customers and prospective customers, Intuitive design for ease-of-use, Flexibility to support a wide-array of business processes, Mobile accessibility and extensibility to work with external applications.
To avoid information silos that lead to inefficiencies, fragmented communication, and reactive behavior, sales reps and sales leadership require more comprehensive data about their customers, contacts, leads, and all of the touch points with those parties. Often times this means pulling information from external systems such as an ERP system, document library, or social tool. To derive the most value out of CRM, having a partner that understands sales business processes, integration strategy, industry, and technology trends is a must.
