The B2B commerce industry is witnessing a seismic shift as organizations adopt Generative AI and emerging technologies and models to improve efficiency and drive growth. Going ahead in 2025, delivering exceptional customer experiences with the aid of new-age technologies will no longer be a competitive advantage but a given.

If you are currently using software to simplify the way you sell online, you may want to consider whether it can keep up with the continuously changing demands and trends in the way businesses reach out to their customers. If you find that your existing software is outdated, consider integrating it with an advanced platform like SAP ecommerce.