The latest developments in artificial intelligence within the SAP Customer Experience (CX) ecosystem.

In 2026, customer experience will be the primary battleground where businesses will be competing. Unlike the past, it is not a case of D2C or B2C or B2B, the ask remains the same across verticals: instant personalized information across channels and across devices. 

At the receiving end of all technologies and innovations are human beings, with limited attention spans, precise needs and personalities. As businesses fight for screen space, everyday customers are flooded with a tsunami of messages sweeping their inboxes. As a result, customer engagement has witnessed a steep drop across channels in recent years. While blanket messaging and advertisements may have worked well in the past, with the immense explosion of information channels and creators, grabbing attention has now become a luxury. So how do businesses ensure their messages reach the right person, in the right manner and receive the attention they desire?

SAP has been at the forefront of AI innovation, offering a range of solutions to meet the unique challenges faced by various industries. This blog explores SAP’s AI-powered solutions tailored for the service industry and how they can transform service operations.

SAP has been at the forefront of AI developments, introducing multiple stand-alone, integrated and embedded solutions catering to diverse user needs. In this blog, we cover its solution for sales and their benefits.

SAP continues to innovate and enhance its Customer Experience (CX) suite with new functionalities and system upgrades, enabling businesses to stay ahead in an increasingly competitive market. The latest updates focus on improving user experience, enhancing core capabilities, and offering greater flexibility to administrators and end users. While many upgrades are refinements to existing features, several new functionalities aim to streamline workflows, boost productivity, and drive customer satisfaction. This blog outlines the key enhancements in SAP Sales Cloud Version 2 and SAP Service Cloud Version 2, providing a comprehensive overview of the value these updates bring to your business.

What’s Ahead for Wholesalers, Building Materials Suppliers, Industrial Manufacturers, and Consumer Brands.

The B2B commerce industry is witnessing a seismic shift as organizations adopt Generative AI and emerging technologies and models to improve efficiency and drive growth. Going ahead in 2025, delivering exceptional customer experiences with the aid of new-age technologies will no longer be a competitive advantage but a given.

A guide for transforming Customer Service Management with SAP Service Cloud

SAP CPQ has become an integral part of B2B sales transformation for the global Industrial Machinery and Components business.

Why Manufacturers Need to Implement SAP CPQ and SAP Sales Cloud Solutions:

The impact of CRM solutions, SAP Sales Cloud and SAP Service Cloud, continues to grow exponentially as 70% of manufacturers are investing in these solutions as reported by the Manufacturing Leadership Council.