Blogs

The industry's finest gurus, specialists, and experts offer their exclusive guidance, analysis, tips, and insights—all for the benefit of helping you level-up your customer experience and engagement skills.

AI in SAP Customer Experience (CX)

The latest developments in artificial intelligence within the SAP Customer Experience (CX) ecosystem.

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Google Analytics (GA4) for B2B Self-Service: From Guesswork to Growth

Leveraging analytics for B2B self-service portal optimization: benefits and best practices.

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Driving Growth with AI-Powered SAP Sales Cloud

Why seasoned leaders are adopting AI-powered SAP Sales Cloud Version 2 (V2)
 

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How SAP BTP Powers Successful CX Transformation

Your CX could be leaking money and conversions. SAP BTP can help.

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The Future of Customer Engagement: Personalization at Scale with AI

At the receiving end of all technologies and innovations are human beings, with limited attention spans, precise needs and personalities. As businesses fight for screen space, everyday customers are flooded with a tsunami of messages sweeping their inboxes. As a result, customer engagement has witnessed a steep drop across channels in recent years. While blanket messaging and advertisements may have worked well in the past, with the immense explosion of information channels and creators, grabbing attention has now become a luxury. So how do businesses ensure their messages reach the right person, in the right manner and receive the attention they desire?

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SAP CX: What’s New in Sales Cloud and Service Cloud V2

SAP continues to innovate and enhance its Customer Experience (CX) suite with new functionalities and system upgrades, enabling businesses to stay ahead in an increasingly competitive market. The latest updates focus on improving user experience, enhancing core capabilities, and offering greater flexibility to administrators and end users. While many upgrades are refinements to existing features, several new functionalities aim to streamline workflows, boost productivity, and drive customer satisfaction. This blog outlines the key enhancements in SAP Sales Cloud Version 2 and SAP Service Cloud Version 2, providing a comprehensive overview of the value these updates bring to your business.

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Migrate from SAP Commerce Accelerator-Based Storefront to a Composable Storefront

Ecommerce Business Leaders: How scalable and sustainable is your storefront? Are you prepared for rapidly changing customer expectations?

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Why CPQ is a huge time-saver for both customers and sales teams in 2020

Leveraging a solution such as configure, price, and quote (CPQ) today positions brands on par with their competitors. CPQ is frequently used by businesses and sales teams that deal in complex products, from high-tech machinery to automobiles.

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Is SAP Commerce the Best Thing Yet To Hit the E-Commerce Market?

There are only a few industries where the lack of timely technology upgrades isn’t threatening the business itself. That’s a pretty scary thought, right? Well, don’t panic just yet – ‘cuz the best way to avoid getting into a soup due to this is to – yes, just get those essential upgrades done.

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A Beginner's Look at the SAP Commerce B2C Accelerator

We live in an age where everyone is well-accustomed to purchasing goods online – better known as B2C these days. And success levels in B2C increase with the ability to maintain online stores. Maintaining stores becomes trickier when you have multiple stores to manage. What do you do to ensure flawless management in such a scenario?

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Want the Power to Book An Order From a Coffee Meeting? Invest in the Right Solutions

I’ve frequently noticed one thing about Sales team members — they neither have the time nor the patience to capture and collect relevant information during client meetings. They don’t have the time to jot down points on their notebooks and then go back to office and book the order or send the information to their customers.

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8 organizational requirements cloud solutions help fulfill

Cloud solutions are synonymous with cloud computing, i.e. internet-based solutions. Cloud solutions can be accessed via the internet — anywhere, anytime — on any device. This feature fulfills the requirements of organizations looking to deploy solutions for their internal customer service, marketing, and sales teams in a quick and efficient manner.

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