Leveraging a solution such as configure, price, and quote (CPQ) today positions brands on par with their competitors. CPQ is frequently used by businesses and sales teams that deal in complex products, from high-tech machinery to automobiles.

Today’s advanced technology users are demanding single login capabilities, also known as single sign-on (SSO), to access multiple applications throughout the customer landscape. To achieve this, most leading cloud applications such as SAP C/4HANA, SAP S/4HANA, SAP CPI (Cloud Platform Integration), and SAP CPQ (Configure Price & Quote) store user credentials on the cloud portal.

There is a saying that “Time is money,” and this is especially true for businesses where closing deals faster is of paramount importance to their revenue. In this era where information is easily available on the internet, customers are more informed than ever, they expect a quick response time. Even companies that have been very successful in the past are struggling to stay in the race as the business ecosystem has become highly competitive.

Having a configure, price, and quote system can automate and speed up the sales cycle of your business and improve customer relationship management. It can be challenging to choose a right CPQ solution and implement it on your own, but working with an experienced consulting partner should make it easier. A cloud-based CPQ solution can be customized according to the needs of your business, so you can be sure that it can effectively enhance sales in your manufacturing business. Once you find the right cloud-based CPQ, your business should be able to experience the following benefits: