Today’s advanced technology users are demanding single login capabilities, also known as single sign-on (SSO), to access multiple applications throughout the customer landscape. To achieve this, most leading cloud applications such as SAP C/4HANA, SAP S/4HANA, SAP CPI (Cloud Platform Integration), and SAP CPQ (Configure Price & Quote) store user credentials on the cloud portal.

There is a saying that “Time is money,” and this is especially true for businesses where closing deals faster is of paramount importance to their revenue. In this era where information is easily available on the internet, customers are more informed than ever, they expect a quick response time. Even companies that have been very successful in the past are struggling to stay in the race as the business ecosystem has become highly competitive.

We aim for and take action based on (even though subconsciously) social proof in all spheres of life—inclusive of how we function and the buying decisions we make on the internet. That social proof holds more value when it comes from industry experts and analysts. And that’s why we need to take the latest analyst study — that states that CPQ, based on its potential benefits to customers, will dominate the business world in the future — seriously.

Having a configure, price, and quote system can automate and speed up the sales cycle of your business and improve customer relationship management. It can be challenging to choose a right CPQ solution and implement it on your own, but working with an experienced consulting partner should make it easier. A cloud-based CPQ solution can be customized according to the needs of your business, so you can be sure that it can effectively enhance sales in your manufacturing business. Once you find the right cloud-based CPQ, your business should be able to experience the following benefits: