We aim for and take action based on (even though subconsciously) social proof in all spheres of life—inclusive of how we function and the buying decisions we make on the internet. That social proof holds more value when it comes from industry experts and analysts. And that’s why we need to take the latest analyst study — that states that CPQ, based on its potential benefits to customers, will dominate the business world in the future — seriously.

Like it or not, cloud is here to stay. It has brought in a wave of digital disruption in this information age. Innovation and constant change for betterment have become not just necessary for survival but also key to growth. As rightly expressed by British philosopher, writer, and speaker Alan Watts, "The only way to make sense out of change is to plunge into it, move with it, and join the dance. "The story that follows is a case in point where visionary leaders and partners with a customer-centric focus took the big leap in cloud technology to help their customer’s sales team focus only on what they are best at — ‘selling’.