The rules of engagement have changed: technology is changing the game and customers are changing the rules. Today’s customer is digitally connected, better informed, and has higher expectations. To win these empowered customers, your salesforce needs to have access to real-time data. From an organizational standpoint, we have entered into a digital whirlpool, and to get the best out of it, we need to empower our employees with tools that can provide them with a competitive advantage in the market.

Like it or not, cloud is here to stay. It has brought in a wave of digital disruption in this information age. Innovation and constant change for betterment have become not just necessary for survival but also key to growth. As rightly expressed by British philosopher, writer, and speaker Alan Watts, "The only way to make sense out of change is to plunge into it, move with it, and join the dance. "The story that follows is a case in point where visionary leaders and partners with a customer-centric focus took the big leap in cloud technology to help their customer’s sales team focus only on what they are best at — ‘selling’.

I’ve frequently noticed one thing about Sales team members — they neither have the time nor the patience to capture and collect relevant information during client meetings. They don’t have the time to jot down points on their notebooks and then go back to office and book the order or send the information to their customers.