We aim for and take action based on (even though subconsciously) social proof in all spheres of life—inclusive of how we function and the buying decisions we make on the internet. That social proof holds more value when it comes from industry experts and analysts. And that’s why we need to take the latest analyst study — that states that CPQ, based on its potential benefits to customers, will dominate the business world in the future — seriously.

Configure Price Quote (or CPQ) solutions drive better revenue, profit, and overall customer satisfaction ratings by means of automating a business’ quote to order processes. Sales teams that use CPQ can rest assured that they are making the right pricing quotes for the right products and producing high-quality, professional branded contracts and proposals throughout each working cycle. CPQ’s benefits and impact go well beyond improving the performance of individual sales reps and teams, as its positive results resonate in all areas of business. Below are only some of the main benefits of implementing CPQ in your sales cycle: