There is a saying that “Time is money,” and this is especially true for businesses where closing deals faster is of paramount importance to their revenue. In this era where information is easily available on the internet, customers are more informed than ever, they expect a quick response time. Even companies that have been very successful in the past are struggling to stay in the race as the business ecosystem has become highly competitive.

“What solution does our business need to be successful with customer relationship management?”

Individuals share their information with brands and organizations when they buy products or services, while attending events, and so on. They do this without any certainty that their information will be kept confidential or be passed on to other organizations. In addition, most of these organizations that collect information also pass it on to their own marketing teams and other organizations that want to target promotional materials to an audience of their choice.

I’ve frequently noticed one thing about Sales team members — they neither have the time nor the patience to capture and collect relevant information during client meetings. They don’t have the time to jot down points on their notebooks and then go back to office and book the order or send the information to their customers.