In what usually is a rather uneventful month for challenging projects the world over, December proved to be pretty challenging for my team. We had to help a firm overcome a number of pain points they experienced with the SAP CRM, particularly those associated with the Service Equipment and Install Base functionalities. While helping the customer out, I thought I could list down these pain points and how we countered them, as I believe they could work as a crystal ball for other firms as we make all the difference in 2020. So, here goes!

“What solution does our business need to be successful with customer relationship management?”

Let’s take a moment to look around us. Here’s what I see: We live in a digital world. The world of customer service has changed. Today’s economy consists of a population that is digitally linked, associated with social networks, and more cognizant than ever before. We are surrounded by savvy consumers and sophisticated buyers.

It can be difficult for a business to discern whether or not automated marketing is a practical move for them, let alone what platform or program to use for their needs.

SAP Marketing Cloud service may help you track interactions in real-time too! One of the strategies to make SAP Marketing Cloud more efficient to your business is by integrating the platform with Marketo. This way, you get a cloud-based application to work with your sales, marketing, and service systems. Marketo is known for providing feature-rich campaign execution and automation, content design capabilities, mobile marketing prowess, lead nurturing, and tracking functions. Seasoned developers of SAP CRM solutions can implement SAP CRM-Marketo application that can accelerate your revenue generation.

Today’s market has a highly competitive business climate and it is the goal of companies to ensure that their most valuable assets—the customers—are served to utmost satisfaction. An SAP service cloud solution provides businesses with a means to cater to customers needs in a customizable, user-friendly, and fully integrated manner.

SAP Sales Cloud can be the solution your sales team needs to be empowered with insights that can help them successfully close deals with any customer. It can be a great addition to your business that seeks to meet the demands of modern-day customers who use digital platforms to look up and purchase products. With Cloud for Sales, you can go beyond CRM to forge a better relationship with your customers.

SAP cloud solutions offer businesses cloud-based tools and systems that help them integrate and manage all critical business processes into one powerful system. These are single-software solutions that help businesses and organizations take care of key processes and seamlessly assimilate different parts of the business for better efficiency.

SAP is one of the leading and largest vendors of ERP or enterprise resource planning software solutions in addition to other related enterprise applications that serve a wide range of industry verticals. Their ERP system is one of the best in the market, enabling clients to run a comprehensive range of business processes, including sales and production, operations, accounting, human resources, and finance, all with the help of an integrated SAP software solutions environment.

If you’re serious about growing your business, then your goal should not only be to find customers but also to keep them. SAP Cloud solutions may just be what you need to do exactly this. Using SAP Cloud solutions, you can identify the individual needs and preferences of your customers and create custom promotional or marketing messages that can encourage them to follow through or respond.