“What solution does our business need to be successful with customer relationship management?”

Individuals share their information with brands and organizations when they buy products or services, while attending events, and so on. They do this without any certainty that their information will be kept confidential or be passed on to other organizations. In addition, most of these organizations that collect information also pass it on to their own marketing teams and other organizations that want to target promotional materials to an audience of their choice.

I still remember the good old days when I used to sell financial products for an NBFC. Selling used to be a tough chore then. Most of my time used to be spent in maintaining my prospects database and handling other administrative tasks. It was a big challenge to manage my time and close targets. There was hardly any visibility into my opportunities and no way I could track my KPIs. Coordinating with the back office and getting relevant and accurate information was a nightmare.

Let’s take a moment to look around us. Here’s what I see: We live in a digital world. The world of customer service has changed. Today’s economy consists of a population that is digitally linked, associated with social networks, and more cognizant than ever before. We are surrounded by savvy consumers and sophisticated buyers.

SAP continues to lead the market for e-commerce platforms for both B2B and B2C companies. With every new version come robust enhancements that make the suite’s core commerce capabilities even better equipped to ensure customer engagement and improve dialog between business and customer. With these kinds of innovations, consumers and clients are empowered to manage their own purchases, orders, and subscriptions with definite visibility of each stage of the fulfillment process. Below are just some of the functionalities and features you are missing out on by not getting SAP:

Sales effectiveness is key for sales organizations to stay competitive and relevant in their niches. One of the greatest challenges faced by sales organizations is the existence of dispersed teams managing diverse sets of products and service portfolios, while trying to stay ahead of competitors.