In marketing, the strings of success are held by your target audience. And if that isn’t tricky enough, most campaigns being executed have multiple touchpoints and necessitate analysis-based follow-up. While many marketers keep their eye on these touchpoints, they miss out on checking up on the follow-ups. This disconnect leads to gross inefficiencies in the campaign management process and increases the marketing cost of course, there are solutions now designed to help people get particularly good at managing such pain points.

“What solution does our business need to be successful with customer relationship management?”

If you’re serious about growing your business, then your goal should not only be to find customers but also to keep them. SAP Cloud solutions may just be what you need to do exactly this. Using SAP Cloud solutions, you can identify the individual needs and preferences of your customers and create custom promotional or marketing messages that can encourage them to follow through or respond.