In marketing, the strings of success are held by your target audience. And if that isn’t tricky enough, most campaigns being executed have multiple touchpoints and necessitate analysis-based follow-up. While many marketers keep their eye on these touchpoints, they miss out on checking up on the follow-ups. This disconnect leads to gross inefficiencies in the campaign management process and increases the marketing cost of course, there are solutions now designed to help people get particularly good at managing such pain points.

SAP Marketing can be handy for contextual marketing in real-time. It lets you engage and delight your customers while cultivating brand relationships as you market your business to each customer. Conventional marketing campaigns may not be able to fully engage individual customers due to the lack of knowledge of what each customer needs and wants. This results in indiscriminate messages to everyone in the target market. SAP Marketing addresses this concern by enabling marketers to have an in-depth understanding of their customers. This way, they know exactly what they have done, what they are currently doing, and what they could do.