Marketing Automation: Are All Your Campaigns Effective?
In marketing, the strings of success are held by your target audience. And if that isn’t tricky enough, most campaigns being executed have multiple touchpoints and necessitate analysis-based follow-up. While many marketers keep their eye on these touchpoints, they miss out on checking up on the follow-ups. This disconnect leads to gross inefficiencies in the campaign management process and increases the marketing cost of course, there are solutions now designed to help people get particularly good at managing such pain points.
