For every successful marketing campaign, the right audience needs to be defined to ensure customer-oriented interactions. This can be achieved by defining the right target groups that share similar attributes (for example, address, age, hobbies, purchasing habits, geo-coding, etc.) and adapting your marketing activities. You can achieve half the success by just focusing on the right audience, even before the start of the campaign.

In marketing, the strings of success are held by your target audience. And if that isn’t tricky enough, most campaigns being executed have multiple touchpoints and necessitate analysis-based follow-up. While many marketers keep their eye on these touchpoints, they miss out on checking up on the follow-ups. This disconnect leads to gross inefficiencies in the campaign management process and increases the marketing cost of course, there are solutions now designed to help people get particularly good at managing such pain points.

It can be difficult for a business to discern whether or not automated marketing is a practical move for them, let alone what platform or program to use for their needs.

SAP Marketing is great for contextual marketing in real time because it lets you engage with customers and get them interested in what you have to offer. Likewise, it lets you build effective brand relationships when you market to one specific audience. SAP Marketing is unlike traditional marketing methods that are not always successful in engaging individual customers. Traditional marketing campaigns typically lack basic knowledge of every customer's needs and wants, resulting in indiscriminate messages addressed to everyone. When you market with SAP Marketing, you can understand your customers better by helping you identify what your customers have done, what they are currently doing, and what they will do.

One of the main front-end components helping companies gain better understanding of their customers is SAP Marketing Cloud. This solution is an excellent CRM tool for ensuring more efficient engagement with consumers across all touchpoints and business/marketing channels. Combining data tracked from all your online and offline resources will enable you to develop critical insights along with a dynamic 360-degree profile of every customer your business gets to interact with, therefore allowing you to provide them with more contextual and customized experiences. Satisfied customers ultimately lead to increased conversions.

SAP Marketing Cloud service may help you track interactions in real-time too! One of the strategies to make SAP Marketing Cloud more efficient to your business is by integrating the platform with Marketo. This way, you get a cloud-based application to work with your sales, marketing, and service systems. Marketo is known for providing feature-rich campaign execution and automation, content design capabilities, mobile marketing prowess, lead nurturing, and tracking functions. Seasoned developers of SAP CRM solutions can implement SAP CRM-Marketo application that can accelerate your revenue generation.

SAP Marketing can be handy for contextual marketing in real-time. It lets you engage and delight your customers while cultivating brand relationships as you market your business to each customer. Conventional marketing campaigns may not be able to fully engage individual customers due to the lack of knowledge of what each customer needs and wants. This results in indiscriminate messages to everyone in the target market. SAP Marketing addresses this concern by enabling marketers to have an in-depth understanding of their customers. This way, they know exactly what they have done, what they are currently doing, and what they could do.

It is important for your business to be able to recognize cues from customers that indicate their intent. This kind of recognition will help you easily identify what they want to buy, their eagerness to purchase a product or sign up for a service, and their concerns. However, it can be difficult for many businesses to identify exactly what the customers want and what they are thinking of. For this reason, it is recommended that business owners have a reliable and intuitive marketing solution that can let them conduct unrestricted individualized contextual marketing. SAP Marketing is one of those solutions designed to keep customer data (i.e. previous purchases, real-time browsing behavior, and propensity scores) in a centralized database to make it easier for you and your team to identify the unique intent of every customer.