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The industry's finest gurus, specialists, and experts offer their exclusive guidance, analysis, tips, and insights—all for the benefit of helping you level-up your customer experience and engagement skills.

Predictive Analytics in Marketing Fuels Competitive Advantages for Businesses

Client, staff member, and partner expectations have developed an overwhelming burden on business directors and heads to innovate by building new modes of value and communication. By utilizing predictive analytics, businesses can anticipate results, recognize prime opportunities, reveal unseen risks, predict the future, and perform in the here and now.

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An Overview of the SAP E-Commerce Platform

The SAP E-Commerce platform is hard to ignore as a leading e-commerce system. Because it’s been built on Java Spring, SAP Commerce is an easily accessible platform. A pioneer in digital commerce, Hybris was first founded in 1997 and later acquired by the German giant SAP, giving the platform an even stronger hand in the industry. Huge names in business use SAP Commerce, including internationally renowned and recognized brands and businesses, such as Samsung, Vodafone, Audi, and O2, making SAP Commerce one of the most popular systems in the market.

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SAP Marketing – Do You Need It?

SAP Marketing is great for contextual marketing in real time because it lets you engage with customers and get them interested in what you have to offer. Likewise, it lets you build effective brand relationships when you market to one specific audience. SAP Marketing is unlike traditional marketing methods that are not always successful in engaging individual customers. Traditional marketing campaigns typically lack basic knowledge of every customer's needs and wants, resulting in indiscriminate messages addressed to everyone. When you market with SAP Marketing, you can understand your customers better by helping you identify what your customers have done, what they are currently doing, and what they will do.

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3 Ways to Boost Configure Price Quote (CPQ) Selling with Integration

Achieving sales targets and closing more deals has a lot to do with the quality and speed of your sales cycle. Creating and maintaining a quick cycle supported by proposals and quotes that meet, or better yet, exceed the expectations of consumers brings a positive sense of urgency to customers and prospect relationships. Customers accomplish their goals quicker and deals are closed faster when Configure Price Quote strategies and sales engagement tactics are in place.

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