Client, staff member, and partner expectations have developed an overwhelming burden on business directors and heads to innovate by building new modes of value and communication. By utilizing predictive analytics, businesses can anticipate results, recognize prime opportunities, reveal unseen risks, predict the future, and perform in the here and now. Profitable businesses appreciate the power of applying predictive analytics across business systems, functions, and line-of-business offerings to keep up the competitive edge. SAP Marketing  Cloud offers you the innate benefit of predictive analytics with functions such as segmentation, campaigns, and so on to bring the above mentioned goals to successful completion.