2024 Holiday Season Sales is approaching. As businesses gear up for spikes in sales, a performance optimization checklist can ensure your systems run faster than your customer demand.
E-store owners often mistake occasional slow performance, poor user experience and site downtime as temporary issues. However, an unoptimized e-commerce platform can create lasting damage for your customers. Many occurrences show that companies not only lose sales but end up damaging their brand reputation.
So how do you ensure that your SAP Commerce Cloud store is optimized during the 2024 Holiday Season Sales, so you not only improve your store’s performance but also create a lasting customer experience? Is it possible to create butter-smooth navigation, checkout, secure payment in just one go?
Experts at Knack Systems have you covered. We have created a comprehensive performance optimization checklist. To get the best benefits from your SAP Commerce Cloud during peak shopping periods, consider implementing the following performance optimization strategies.
Maximize Database Performance
Your customers can abandon your website if the response time is high. To prevent this, experts at Knack Systems recommend consistently monitoring and enhancing your database. For efficient execution of queries, index critical tables.
Improve Page Load Times
With lazy loading, you can defer the loading of entire models until specific fields are required. This can greatly reduce your load times and enhance the overall user experience.
Minimize CPU and memory usage
Monitoring tools like Dynatrace can track your CPU utilization and pinpoint performance bottlenecks in your application. Additionally, you can adjust your server's memory settings to avoid performance issues when experiencing high traffic.
Streamline Catalog Synchronization
To prevent unnecessary synchronization steps, you can restructure your item types and attribute configurations. Ensure your product catalog remains up-to-date. Ensure with business teams that Master Data Updates received by SAP Commerce Cloud are done before peak season begins.
Leverage Caching Strategies
Incorporate caching mechanisms to speed-up load times and ease server strain, particularly during high-traffic shopping days like Black Friday, Thanksgiving and Cyber Monday. Experts at Knack Systems advise this is a critical strategy which should be implemented not only during the holiday season but also during daily application use. The cache age becomes vital especially during the holiday season.
Cleaning up technical data is essential for achieving the best system performance. We understand data retention is required for audit reports, impex import logs, integration monitoring logs, and cronjob records. But retaining excessive data can lead to an increase in data volume, making query optimization challenging. It can also create bottlenecks.
Establish a Centralized Solution for Promotions and Pricing
You can offer consistent pricing across channels with SAP Omnichannel Promotion Pricing. This is an excellent user experience strategy as it will help you apply the same promotional rules across various sales channels. Your customers will receive consistent pricing regardless of where they shop. You can also react quickly to market changes and launch promotions fast.
Personalize Product Recommendations
Personalization increases the likelihood of conversion by presenting users with items they are more likely to purchase.
Provide AI-powered personalized product recommendations to boost user engagement and drive sales.
Analyze previous customer interactions, including browsing history and purchase behaviors, to offer tailored product suggestions.
Understand user preferences in real-time and suggest products that complement what customers are currently viewing or have previously purchased.
Optimize search results based on individual user behaviors, ensuring that customers find relevant products quickly, which is particularly beneficial during busy shopping periods.
The importance of creating a seamless and engaging shopping experience that truly resonates with your audience cannot be overstated. When shoppers feel understood and valued, their loyalty and likelihood to recommend your business to others will increase manifold.
SAP Commerce Cloud helps in creating personalized experiences and so much more.
By implementing these performance optimizations, you can ensure your online store operates flawlessly even during peak shopping periods.
Partner with us to unlock the full capabilities of SAP CX and witness your revenue soar, all while delighting your customers every step of the way.
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