Let’s take a moment to look around us. Here’s what I see: We live in a digital world. The world of customer service has changed. Today’s economy consists of a population that is digitally linked, associated with social networks, and more cognizant than ever before. We are surrounded by savvy consumers and sophisticated buyers.

Organizations today demand rapid applications deployment to enable optimized customer engagement of their sales, marketing, and customer service teams. SAP Cloud is a portfolio of cloud solutions that helps enterprises do just that. SAP Cloud leverages the latest software applications and solutions of organizations to help them profitably run an agile, adaptive business. By adopting cloud solutions, organizations are able to lower costs and transition from a fixed cost structure to a variable one, freeing up critical IT resources for strategic initiatives and innovation.