The market around us has changed a lot. Customers don't want to extensively search for answers to their questions, nor do they want to wait days for companies to answer a question. If they can't easily find the answer and can't ask the question easily, they start researching alternatives. If this happens, the chance of successful sales is drastically reduced. For a company it, therefore, becomes increasingly relevant to engage with potential customers directly through the channel of their choice.

Modernizing your SAP system is an important consideration you must make so as to ensure that your business is still able to meet the changing market requirements and demands and provide richer functionality to all users. An SAP CRM cloud update will allow your business to be more dynamic and increase its ability to keep up with the changing demands of the market.