The market around us has changed a lot. Customers don't want to extensively search for answers to their questions, nor do they want to wait days for companies to answer a question. If they can't easily find the answer and can't ask the question easily, they start researching alternatives. If this happens, the chance of successful sales is drastically reduced. For a company it, therefore, becomes increasingly relevant to engage with potential customers directly through the channel of their choice.

Today’s market has a highly competitive business climate and it is the goal of companies to ensure that their most valuable assets—the customers—are served to utmost satisfaction. An SAP service cloud solution provides businesses with a means to cater to customers needs in a customizable, user-friendly, and fully integrated manner.

SAP is one of the leading and largest vendors of ERP or enterprise resource planning software solutions in addition to other related enterprise applications that serve a wide range of industry verticals. Their ERP system is one of the best in the market, enabling clients to run a comprehensive range of business processes, including sales and production, operations, accounting, human resources, and finance, all with the help of an integrated SAP software solutions environment.