With the commitment of sharing my experiences to the community on SAP C/4HANA Projects, I am publishing the second blog in continuation to the first one I published in the past. Hope this blog comes in handy in some way or the other for SAP C/4HANA partners, customers, consultants, architects, or anyone who is interested in the solution! Most of us know by now that SAP C/4HANA is a lean CRM On-Cloud solution and, as I mentioned in my previous blog briefly, it leverages the CRM On-Premise or ERP On-Premise functionality on the Cloud.

An organization in the healthcare industry needs a reliable application that can grow with it and support its goals to provide the highest-quality and personalized experience to its clients and patients. SAP software solutions are just what healthcare organizations need to achieve those goals.

One of the main front-end components helping companies gain better understanding of their customers is SAP Marketing Cloud. This solution is an excellent CRM tool for ensuring more efficient engagement with consumers across all touchpoints and business/marketing channels. Combining data tracked from all your online and offline resources will enable you to develop critical insights along with a dynamic 360-degree profile of every customer your business gets to interact with, therefore allowing you to provide them with more contextual and customized experiences. Satisfied customers ultimately lead to increased conversions.