Individuals share their information with brands and organizations when they buy products or services, while attending events, and so on. They do this without any certainty that their information will be kept confidential or be passed on to other organizations. In addition, most of these organizations that collect information also pass it on to their own marketing teams and other organizations that want to target promotional materials to an audience of their choice.

One of the keys to a successful business is the ability to offer your products and services through multiple channels. This means your business is not restricted to a single platform (i.e. online), but you should be able to make it available through mobile, on-site, and via social media. To make this possible and effective, you will need an omni channel commerce platform that is highly scalable and versatile for retail marketing. SAP eCommerce is an example of a good omni-channel e-commerce platform that can help you manage sales in all your channels and integrate them together to boost the sales capability of your business.