Omni-Channel Commerce Platform – The First Step to Successful Retail Marketing

July 20, 2018

One of the keys to a successful business is the ability to offer your products and services through multiple channels. This means your business is not restricted to a single platform (i.e. online), but you should be able to make it available through mobile, on-site, and via social media. To make this possible and effective, you will need an omni channel commerce platform that is highly scalable and versatile for retail marketing. SAP eCommerce is an example of a good omni-channel e-commerce platform that can help you manage sales in all your channels and integrate them together to boost the sales capability of your business.

There are many benefits to using an omni-channel commerce platform. One of the most significant advantages to it is the integration of analytics and communication. With more channels to communicate, you should be able to acquire information on your customers and you can use that to tailor experiences and product offerings to their needs. Analytics lets you quantify, understand, and review the way you engage customers. With an omni-channel commerce platform, you should be able to acquire customer data in real-time and offer relevant products and services to them.

An omni-channel commerce platform lets you engage and transact with every customer anywhere and at any time, through any device. SAP ecommerce on-premise and Cloud are examples of platforms that can help you understand and engage customers in all stages of the commerce experience. The versatile platform is ideal for both B2B and B2C needs, and provide a comprehensive approach that lets you integrate your existing systems with it, while making sure that it can keep up with the changes in the market.

With an omni-channel commerce platform, you can easily showcase your services and products and provide a more personalized and relevant experience to customers. This way, you can encourage customer loyalty and repeat transactions with them. The best platforms let you consolidate and control information on product content from a centralized location, while following customers throughout their journey to ensure that they always get relevant and rich content.

Author: The Knack Systems Team

Words from the in-house SMEs at Knack Systems.


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