Return on investment (ROI) is a well-known term in the business world. However, the relationship between UX and ROI may not be as familiar.

The sphere of web-based commerce is forever developing – fresh features getting launched with the latest releases, all created to keep you ahead of the competitors. However, this means that every version of any software will stretch to a stage where constraints sneak up, and it will become increasingly hard to employ these new features.

As more customers use multiple channels to engage your business, you will need an omnichannel solution that will make it easier for you to reach them. SAP E-Commerce offers a reliable commerce platform that can help you target your customers and engage them regardless of the device they use. You can address the challenges associated with managing and running an omnichannel business using the SAP E-Commerce platform, as it provides a meaningful and consistent shopping experience to customers. The solution integrates all physical and digital customer touch points into one platform, including social media, online, point-of-sale, and mobile. Here are three important benefits of SAP E-Commerce for your business:

If your business is accessible through any channel—including mobile, POS, contact centers, social media, and online—you will need a flexible ecommerce platform to ensure an easier way to run and manage it. This is where you will need a reliable and flexible ecommerce platform, such as SAP ecommerce. This platform lets you deliver improved customer experience regardless of the environment where you conduct your business. This way, the SAP ecommerce platform lets you make the most of every market opportunity that comes your way, while having an efficient way to manage an omnichannel business.