I've spent 25 years watching B2B commerce “evolve”—and by evolve, I mean clinging to 1990s processes like a security blanket. But something just shifted. And it should make your Monday morning a whole lot better.

Your CX could be leaking money and conversions. SAP BTP can help.

Sales effectiveness is key for sales organizations to stay competitive and relevant in their niches. One of the greatest challenges faced by sales organizations is the existence of dispersed teams managing diverse sets of products and service portfolios, while trying to stay ahead of competitors.

Sales teams, managers, and specialists are often challenged with ways to engage customers efficiently and gain smarter ways to sell. SAP Sales Cloud is a solution that can empower your business and its sales team with insights that can help you sell better, especially on digital platforms.

SAP C/4HANA software solutions are fast penetrating the CRM space, thanks to their seamless integration options with SAP CRM and ECC. Even enterprises that don’t have SAP-centric landscapes can maximize the benefits of the software solution through SAP’s cloud-based middleware platform that eliminates the great cost of new hardware installation. Below are some of the key advantages of SAP C/4HANA for marketing businesses:

SAP Service Cloud can be the solution to increase your profit and customer retention rate. It is designed to help your agents and managers provide better experience to customers. This can be crucial if you are running a customer service center, which customers can contact when they need to buy or inquire about something. As a cloud-based IT solution, SAP Service Cloud offers a more flexible and future-proof way to increase productivity, reduce downtime, and improve the quality of your customer service. Here are five things you need to know about SAP Service Cloud: