Client, staff member, and partner expectations have developed an overwhelming burden on business directors and heads to innovate by building new modes of value and communication. By utilizing predictive analytics, businesses can anticipate results, recognize prime opportunities, reveal unseen risks, predict the future, and perform in the here and now.

SAP C/4HANA software solutions are fast penetrating the CRM space, thanks to their seamless integration options with SAP CRM and ECC. Even enterprises that don’t have SAP-centric landscapes can maximize the benefits of the software solution through SAP’s cloud-based middleware platform that eliminates the great cost of new hardware installation. Below are some of the key advantages of SAP C/4HANA for marketing businesses: