In the recent past, Towers Watson, a leading global advisory firm, conducted a survey and concluded that businesses guided by an employee value statement are five times more probable than others to have committed employees.

It is important for your business to be able to recognize cues from customers that indicate their intent. This kind of recognition will help you easily identify what they want to buy, their eagerness to purchase a product or sign up for a service, and their concerns. However, it can be difficult for many businesses to identify exactly what the customers want and what they are thinking of. For this reason, it is recommended that business owners have a reliable and intuitive marketing solution that can let them conduct unrestricted individualized contextual marketing. SAP Marketing is one of those solutions designed to keep customer data (i.e. previous purchases, real-time browsing behavior, and propensity scores) in a centralized database to make it easier for you and your team to identify the unique intent of every customer.