We live in an age where everyone is well-accustomed to purchasing goods online – better known as B2C these days. And success levels in B2C increase with the ability to maintain online stores. Maintaining stores becomes trickier when you have multiple stores to manage. What do you do to ensure flawless management in such a scenario?

SAP continues to lead the market for e-commerce platforms for both B2B and B2C companies. With every new version come robust enhancements that make the suite’s core commerce capabilities even better equipped to ensure customer engagement and improve dialog between business and customer. With these kinds of innovations, consumers and clients are empowered to manage their own purchases, orders, and subscriptions with definite visibility of each stage of the fulfillment process. Below are just some of the functionalities and features you are missing out on by not getting SAP:

SAP Marketing is great for contextual marketing in real time because it lets you engage with customers and get them interested in what you have to offer. Likewise, it lets you build effective brand relationships when you market to one specific audience. SAP Marketing is unlike traditional marketing methods that are not always successful in engaging individual customers. Traditional marketing campaigns typically lack basic knowledge of every customer's needs and wants, resulting in indiscriminate messages addressed to everyone. When you market with SAP Marketing, you can understand your customers better by helping you identify what your customers have done, what they are currently doing, and what they will do.

SAP Marketing lets you conduct contextual marketing in real-time, so you can engage and delight your customers while cultivating brand relationships. It lets you market to an audience of one, unlike when you use traditional marketing campaigns, which typically fail to or insufficiently engage individual customers. SAP Marketing lets you in on the needs and wants of a customer, so you can send personal and unique messages that can tap into an individual customer’s expectations. Finding the right SAP Marketing provider should help you get started with this platform and make the most of its features. Here are three tips to find the best provider:

SAP eCommerce is one of the cutting-edge platforms available to online businesses today. It is an enterprise-level ecommerce software suite with B2B and B2C store functionalities. With the SAP ecommerce platform, you can migrate your existing store to a more advanced platform or create a new store using it. Over 2,500 websites are now using SAP, which currently handles more than 500,000 orders and over 20 million product SKUs daily. This makes it among the leading enterprise ecommerce platforms in the world, especially in the European market. With this platform, you can host your own website by using the software or consider a cloud-based or SAP e-Commerce-hosted solution.

Implementation partners used to start from scratch when building integrations, but that changed with the when SAP made it possible to integrate SAP Commerce with other SAP solutions. The integrated solution provides a ready-to-use and standardized integration framework that links the multi-commerce capabilities of the SAP Commerce Suite with other SAP products, such as SAP Marketing Cloud, SAP CPQ Cloud, and SAP ERP applications. This ensures that custom configurations are minimized, and integrations can be completed faster and at a more reasonable price. Through this kind of SAP integration, businesses can have an all-in-one solution that integrates SAP back-end processes. Here are some of the integration options:

SAP Commerce Cloud is one of the most reliable and flexible e-commerce solutions. Aimed at B2B businesses and retailers, it comes with an efficient content management system with an intuitive user interface to let managers manage promotional content and products, and personalize them for every buyer using the website or any of your marketing channels.