SAP eCommerce is one of the cutting-edge platforms available to online businesses today. It is an enterprise-level ecommerce software suite with B2B and B2C store functionalities. With the SAP ecommerce platform, you can migrate your existing store to a more advanced platform or create a new store using it. Over 2,500 websites are now using SAP, which currently handles more than 500,000 orders and over 20 million product SKUs daily. This makes it among the leading enterprise ecommerce platforms in the world, especially in the European market. With this platform, you can host your own website by using the software or consider a cloud-based or SAP e-Commerce-hosted solution.
Either way, it grants access to different sales channels, like in-store, mobile, B2B, and B2C access. These three tips should help you make the most of SAP ecommerce for your business:
- Use Data Hub to merge your data from non-SAP and SAP systems Data Hub is designed to integrate SAP systems with SAP, but it can be used to merge and integrate data from other systems too. Doing this can provide your business with a centralized data load process that will make it easier to test data loads frequently. You can configure Data Hub to publish merged data and set it to multiple QA and DEV systems to save time too.
- Use the Assisted Service Module (ASM) to provide customer support Customers may not know how to use the storefront, resulting in frustration and customer churn. SAP eCommerce ASM was introduced in Version 5.4 for the B2C Accelerator and extended to the eCommerce Version 5.7 B2B accelerator to allow customer service representatives to log into the storefront to observe customers’ actions and what customers see. This way, the CSR can guide customers through the online store and help them look up products and check them out.
- Get SAP eCommerce from a reliable and experienced provider Choose a Gold Regional Implementation Partner that is recognized by SAP itself. Seasoned providers have more than nine years of experience in implementing SAP web shops, making them qualified to implement and integrate functional areas like campaign management, marketing, and customer experience and optimization. You can rely on the same provider for advice and tips on usage, as well as custom applications development and support. They can help with systems integration and architecture planning too.