Securing Holiday Season Sales Success. Last-Minute Checklist for Thanksgiving, Black Friday, and Cyber Monday eCommerce Sales.

November 21, 2023

Thanksgiving, Black Friday and Cyber Monday quick checklist for your ecommerce website.

The 2023 Holiday season is here and we’ve got some good news. This year’s sales are expected to touch or even surpass the pre-pandemic levels. 

According to a recent report from Deloitte, consumers are expected to spend an average of $1,652 on holiday-related purchases, up 14% from last year. For B2B businesses, about 21-22% of total sales are expected to happen during this window.

Are you geared up to take maximum advantage of the upcoming holiday season? Have you double-checked your systems, plans, and processes? And most importantly, do you have a backup in place? While you might have put your best strategies in place, in this blog, we outline the tips to set up your website for success during this Holiday Season so you don’t miss the minutest detail. 

Can Your Site Handle the Sudden Surge in Traffic During Black Friday and Cyber Monday Sales?  

What sales do you expect this year? Is your e-store equipped to handle the extra footfall? Have you or your service provider optimized the website for sudden sales spikes? 

A common approach is to analyze previous years' website traffic to set expectations. 

A mere 0.1-second improvement in website speed can lead to a significant 10.1% increase in conversions. 

Are you Leveraging Omnichannel Sales Strategies to Ensure Maximum Sales During 2023 Holiday Season?

Brick-and-mortar shopping is back in business post-pandemic. Your customers will be looking for a mix of online and offline experience. An omnichannel strategy can help you bridge this gap. 

Experts at Knack Systems suggest e-commerce businesses craft tailored strategies for omnichannel sales. Leverage the strengths of each channel — from online platforms to physical stores — to provide a cohesive and integrated shopping experience. Implement promotions and discounts that seamlessly flow across all channels, creating a unified customer journey.

Do You Have a Planned Backup for Emergencies?

Relying solely on automation during peak sales might lead to unforeseen errors. 

During peak sales seasons, eCommerce sites often experience a surge in technical issues. 

Aside from automation, your eCommerce site demands human expertise and support for emergency scenarios. Be prepared for the sales rush by having robust emergency support in place. Discuss the same with your service provider and ask for 24/7 backup.

How Smooth Is Your Checkout Process?

79% of customers won’t purchase again from a site with a poor user experience. User experience is paramount for eCommerce sales success. 

Ensure a smooth Checkout Process with secure payment methods and real-time order notifications. Test, test, and test again.

What’s Your Plan to Prevent Cart Abandonment? 

Cart abandonment rates between 59.2% and 79.8% are a significant challenge for retailers. A complex checkout process can do more harm than good. 

Simplify your checkout process by removing barriers and consider eCommerce personalization. Leveraging auto-generated, targeted emails offering customized discounts and rewards can help combat cart abandonment and boost your 2023 Holiday Season sales.

Have You Planned Your 2023 Holiday Season Promotions?

Crafting compelling promotions aligned with customer preferences can significantly impact your Holiday Season success. 

68% of shoppers say their purchase decisions are influenced by discounts and promotions. 

Plan your promotions from November 1st  to December 11th during the holiday season window.

Are You Leveraging Social Media and Influencers?

Explore the power of social media and influencers to create anticipation and buzz around your Holiday Season deals. 

71% of consumers are more likely to purchase based on social media referrals. 

Develop a strategic social media plan and collaborate with influencers to reach a broader audience.

Are You Implementing Flash Sales and Limited-Time Offers?

Limited-time offers can increase conversion rates by 147%.

Generate urgency and excitement by incorporating flash sales and limited-time offers.

Encourage customers to make quick decisions and capitalize on exclusive deals, enhancing the overall Holiday Season experience. 

Are You Maximizing Your Customer Loyalty?

Acquiring a new customer is seven times costlier than retaining an existing one.

Increasing customer retention by just 5% can boost profits by 25-95%. 

This Holiday Season, activate and revamp your Loyalty Program to surprise and delight existing customers with enticing offers and reward points. Ensure your eCommerce site utilizes customer data effectively to personalize their shopping experience and maximize revenue.

Still Unsure? Leave Your 2023 Holiday Season Sales Success to Knack Systems

At Knack Systems—as your trusted SAP eCommerce Partner—we specialize in enhancing eCommerce sales processes from checkouts to loyalty programs for a seamless and successful Holiday Season experience. Connect with us to optimize your eCommerce strategy and make this Holiday Season your most successful and easiest one yet!

Author: The Knack Systems Team

Words from the in-house SMEs at Knack Systems.


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