We aim for and take action based on (even though subconsciously) social proof in all spheres of life—inclusive of how we function and the buying decisions we make on the internet. That social proof holds more value when it comes from industry experts and analysts. And that’s why we need to take the latest analyst study — that states that CPQ, based on its potential benefits to customers, will dominate the business world in the future — seriously.
If you belong to the companies of today that believe in keeping things “current” and automate most processes and systems, you would have learnt that – despite the company’s best efforts – the most important transactions end on paper. A large percentage of companies still rely on time-consuming devices such as scanners, printers, and fax machines to get that last bit of paperwork signed off.
In what usually is a rather uneventful month for challenging projects the world over, December proved to be pretty challenging for my team. We had to help a firm overcome a number of pain points they experienced with the SAP CRM, particularly those associated with the Service Equipment and Install Base functionalities. While helping the customer out, I thought I could list down these pain points and how we countered them, as I believe they could work as a crystal ball for other firms as we make all the difference in 2020. So, here goes!
For every successful marketing campaign, the right audience needs to be defined to ensure customer-oriented interactions. This can be achieved by defining the right target groups that share similar attributes (for example, address, age, hobbies, purchasing habits, geo-coding, etc.) and adapting your marketing activities. You can achieve half the success by just focusing on the right audience, even before the start of the campaign.
In marketing, the strings of success are held by your target audience. And if that isn’t tricky enough, most campaigns being executed have multiple touchpoints and necessitate analysis-based follow-up. While many marketers keep their eye on these touchpoints, they miss out on checking up on the follow-ups. This disconnect leads to gross inefficiencies in the campaign management process and increases the marketing cost of course, there are solutions now designed to help people get particularly good at managing such pain points.
Hello Everyone, I thought of sharing some high level key functions/benefits of a SAP C/4HANA (previously known ad SAP Cloud for Customer) system. The focus area is Account & Contact Management, Lead Management & Opportunity Management. This is not a complete set of benefits/functions, neither this specifically covers integration related things, but, it definitely gives an idea for evaluating the pros of using a SAP C/4HANA Solution, especially for beginners...
In a time period where technology rules and things are altering very quickly, businesses are also mainting the speed to arrive on top of the game. Currently, the effect of the Internet of Things (IoT) on business is extremely large. IoT has developed favorable circumstances to propel businesses ahead effortlessly by intertwining inanimate devices/sensors with systems and prospects to gain priceless data over the internet.
Often, the Finance wing of organizations is considered to be skeptical about the rapid changes that are taking place in the digital world. Though finance leaders would need to take a step back to embrace the modern changes happening in the market, it is beneficial for the organization to adopt a stable paradigm that equips the business model that can accelerate cash flows/revenues.
Recently, when I walked into my local grocery store, a huge cloud of dust and loud drilling noises greeted me. Beyond the haze, there was that familiar sign that we have all read if we've ever driven a car on a highway or visited any public place in our lifetime. There it was, that yellow sign with those dark letters in all-caps that spelled out “PARDON OUR PROGRESS.”
There are only a few industries where the lack of timely technology upgrades isn’t threatening the business itself. That’s a pretty scary thought, right? Well, don’t panic just yet – ‘cuz the best way to avoid getting into a soup due to this is to – yes, just get those essential upgrades done.
Activate is the new generation Agile methodology for SAP implementation. It provides an effective and interactive approach that puts business users in the driver’s seat. This methodology allows businesses to get access to new and differentiating capabilities and the flexibility to innovate when and how they choose, granting them clear competitive advantages.
The market around us has changed a lot. Customers don't want to extensively search for answers to their questions, nor do they want to wait days for companies to answer a question. If they can't easily find the answer and can't ask the question easily, they start researching alternatives. If this happens, the chance of successful sales is drastically reduced. For a company it, therefore, becomes increasingly relevant to engage with potential customers directly through the channel of their choice.
