“What solution does our business need to be successful with customer relationship management?”

Like it or not, cloud is here to stay. It has brought in a wave of digital disruption in this information age. Innovation and constant change for betterment have become not just necessary for survival but also key to growth. As rightly expressed by British philosopher, writer, and speaker Alan Watts, "The only way to make sense out of change is to plunge into it, move with it, and join the dance. "The story that follows is a case in point where visionary leaders and partners with a customer-centric focus took the big leap in cloud technology to help their customer’s sales team focus only on what they are best at — ‘selling’.

With the commitment of sharing my experiences to the community on SAP C/4HANA Projects, I am publishing the second blog in continuation to the first one I published in the past. Hope this blog comes in handy in some way or the other for SAP C/4HANA partners, customers, consultants, architects, or anyone who is interested in the solution! Most of us know by now that SAP C/4HANA is a lean CRM On-Cloud solution and, as I mentioned in my previous blog briefly, it leverages the CRM On-Premise or ERP On-Premise functionality on the Cloud.

Let’s take a moment to look around us. Here’s what I see: We live in a digital world. The world of customer service has changed. Today’s economy consists of a population that is digitally linked, associated with social networks, and more cognizant than ever before. We are surrounded by savvy consumers and sophisticated buyers.

For a long time I've been thinking to pen down my experiences on implementing C/4HANA system for many of our customers...Now, I finally have some time to pen my thoughts down in this small yet informative blog, which I hope comes to use for anyone who is in the process of implementing this product and/or is in the decision-making phase.

It can be difficult for a business to discern whether or not automated marketing is a practical move for them, let alone what platform or program to use for their needs.

SAP continues to lead the market for e-commerce platforms for both B2B and B2C companies. With every new version come robust enhancements that make the suite’s core commerce capabilities even better equipped to ensure customer engagement and improve dialog between business and customer. With these kinds of innovations, consumers and clients are empowered to manage their own purchases, orders, and subscriptions with definite visibility of each stage of the fulfillment process. Below are just some of the functionalities and features you are missing out on by not getting SAP:

When thinking of employing and implementing a Service Cloud solution, an organization must understand exactly what it is. That way, they can make the most of it and ensure that they are getting all the right features at the right price. Service Cloud is better known as SAP Service Cloud, and it helps organizations improve their sales, marketing, and service teams. With SAP Cloud, you can effectively and easily engage your customers. Here are some characteristics of Service Cloud that you must know:

Every customer will expect you to serve them well—and with SAP Commerce, you can easily fulfill your duty to provide them with the best buying experience. Once implemented, SAP Commerce (whether on-premise or on cloud) can provide you with effective ways to meet customer expectations, deliver better experiences, and gain their trust and loyalty.

Retailers operating in today’s fast paced, tech-driven environment have to work through all kinds of challenges in order to stay relevant and competitive, especially with the consumers’ increasingly high expectations. Nowadays, it is not enough that you always keep stock of the right products. You also need to keep customers satisfied by filling their orders faster and making the whole process more affordable for the customer. Add to this the fact that savvy shoppers use multiple devices and channels all throughout their customer journey and the magnitude of the work you need to do becomes even more evident. This is why you need to invest in the most efficient and reliable e-commerce platform provider to help you overcome the rapidly moving online retail environment and thrive despite the pressure of high expectations from modern consumers.

Improving your business makes sense if you want to sell better, enable your staff to work smarter, and acquire more deals. SAP Sales Cloud is designed exactly for these purposes, so having it can make your business function better and deliver improved services to your customers. With this platform, your business can have a better way to understand the unique challenges and industry of your customers, while having a means to help them attain their goals. SAP Sales Cloud is a cloud-based CRM sales software that provides easy access to real-time analytics, customer information, social selling tools, and much more — anytime and anywhere.

SAP is a good choice if you are looking for a reliable ecommerce software solution. This enterprise-level software suite offers B2B and B2C store functionality. Thousands of stores around the world rely on SAP when it comes to managing product SKUs and fulfilling orders each day. SAP is the leading enterprise platform in Europe, and increasingly more businesses across the globe are realizing its benefits. Here are three more reasons why you may need this e-commerce software solution: