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The industry's finest gurus, specialists, and experts offer their exclusive guidance, analysis, tips, and insights—all for the benefit of helping you level-up your customer experience and engagement skills.

Maximize Your Sales with Effective E-commerce Testing

A Complete Guide to eCommerce Testing

How often do you test your e-Commerce website? Could you be missing the most vital steps in your e-commerce testing processes?

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Learn how SAP C/4HANA is secure, scalable, and packed with features to keep your business growing

“What solution does our business need to be successful with customer relationship management?”

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SAP E-commerce Platform: A Popular E-commerce Solution for B2B & B2C Businesses

SAP continues to lead the market for e-commerce platforms for both B2B and B2C companies. With every new version come robust enhancements that make the suite’s core commerce capabilities even better equipped to ensure customer engagement and improve dialog between business and customer. With these kinds of innovations, consumers and clients are empowered to manage their own purchases, orders, and subscriptions with definite visibility of each stage of the fulfillment process. Below are just some of the functionalities and features you are missing out on by not getting SAP:

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How Do I Get the Most Out of My Relationship with SAP Commerce?

Every customer will expect you to serve them well—and with SAP Commerce, you can easily fulfill your duty to provide them with the best buying experience. Once implemented, SAP Commerce (whether on-premise or on cloud) can provide you with effective ways to meet customer expectations, deliver better experiences, and gain their trust and loyalty.

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4 Tips to Choose the Best E-commerce Platform Provider

Retailers operating in today’s fast paced, tech-driven environment have to work through all kinds of challenges in order to stay relevant and competitive, especially with the consumers’ increasingly high expectations. Nowadays, it is not enough that you always keep stock of the right products. You also need to keep customers satisfied by filling their orders faster and making the whole process more affordable for the customer. Add to this the fact that savvy shoppers use multiple devices and channels all throughout their customer journey and the magnitude of the work you need to do becomes even more evident. This is why you need to invest in the most efficient and reliable e-commerce platform provider to help you overcome the rapidly moving online retail environment and thrive despite the pressure of high expectations from modern consumers.

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SAP Ecommerce Software Solutions – Three Reasons You Need to Take That Step

SAP is a good choice if you are looking for a reliable ecommerce software solution. This enterprise-level software suite offers B2B and B2C store functionality. Thousands of stores around the world rely on SAP when it comes to managing product SKUs and fulfilling orders each day. SAP is the leading enterprise platform in Europe, and increasingly more businesses across the globe are realizing its benefits. Here are three more reasons why you may need this e-commerce software solution:

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Improve Your Sales Metrics with SAP E-Commerce Platform

Sales effectiveness is key for sales organizations to stay competitive and relevant in their niches. One of the greatest challenges faced by sales organizations is the existence of dispersed teams managing diverse sets of products and service portfolios, while trying to stay ahead of competitors.

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3 Reasons to Choose SAP C/4HANA for Relationship Management

SAP C/4HANA is the customer relationship management solution that is hosted in the cloud. It does more than host your CRM in the Cloud. It provides an omni-channel commerce and customer engagement experience, making it more flexible and more advanced compared to conventional CRM solutions. Not convinced? Here are the three main reasons to choose SAP C/4HANA for CRM:

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Three Ways to Make your SAP Ecommerce Platform More Productive

SAP eCommerce is one of the cutting-edge platforms available to online businesses today. It is an enterprise-level ecommerce software suite with B2B and B2C store functionalities. With the SAP ecommerce platform, you can migrate your existing store to a more advanced platform or create a new store using it. Over 2,500 websites are now using SAP, which currently handles more than 500,000 orders and over 20 million product SKUs daily. This makes it among the leading enterprise ecommerce platforms in the world, especially in the European market. With this platform, you can host your own website by using the software or consider a cloud-based or SAP e-Commerce-hosted solution.

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SAP Gives Significant Innovations to Line-of-Business Cloud Applications

Every business is seeking cost-effective and rapid ways to deploy their applications to enrich their service, marketing, and sales teams. To achieve that, they will need to rely on innovative platforms such as the cloud, which can help their teams to easily and effectively engage with their customers. SAP is one of the best platforms when it comes to business-oriented cloud solutions.

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The Risks and Rewards of SAP C/4HANA

Using SAP C/4HANA may help your business improve customer relations and sales performance. It is a software-as-a-service (SaaS) solution that provides a reliable sales and service platform consisting of SAP Service Cloud, SAP Sales Cloud, SAP Marketing Cloud, and SAP Commerce Cloud, all of which are typically marketed separately. SAP C/4HANA runs on SAP HCP (HANA cloud platform), and it can help your business deploy applications rapidly to enable each service, marketing, and sales staff to easily and more effectively engage with customers. There are rewards associated with using this platform, but there are some risks you should know about too.

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Omni-Channel Commerce Platform – The First Step to Successful Retail Marketing

One of the keys to a successful business is the ability to offer your products and services through multiple channels. This means your business is not restricted to a single platform (i.e. online), but you should be able to make it available through mobile, on-site, and via social media. To make this possible and effective, you will need an omni channel commerce platform that is highly scalable and versatile for retail marketing. SAP eCommerce is an example of a good omni-channel e-commerce platform that can help you manage sales in all your channels and integrate them together to boost the sales capability of your business.

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