It’s been said that collaborating with a major retailer offers lesser or moderately known brands with a wonderful chance to ensure that their products are accessible to fresh markets. This also translates to enhanced revenues. In fact, perfect product placement in large retail outlets is undeniably among the most important tools in the modern brands’ kit, especially in the Fast-Moving Consumer Goods (FMCG) industry with a heavy reliance on modern trade sales channels.

Leveraging a solution such as configure, price, and quote (CPQ) today positions brands on par with their competitors. CPQ is frequently used by businesses and sales teams that deal in complex products, from high-tech machinery to automobiles.