Pentland Brands

Grew their digital footprint and created a uniform eCommerce experience for B2B and B2C customers for their brands

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Apparel & Fashion

SAP® Solutions

SAP Commerce Cloud

Project Description

Digital eCommerce Journey


B2B Commerce:
Global template and phased roll-out to multiple brands

B2C Commerce: Endura and Ellesse are live; other brand roll-outs are in progress

Go-Live Site


Leaving A Positive Impact On Everyone The Brand Touches

An international family business that owns some of the most popular active and footwear brands valued by millions of customers around the globe, Pentland Brands owns well-known names such as Speedo, Mitre, ellesse, Boxfresh, Endura Sports, KangaROOS, and Red or Dead. Pentland’s brands are easily distinguishable by their unique identities and are driven by fresh perspectives.

Leading with digital innovation 

Pentland Brands doesn’t just serve up creative collections: they come with years of expertise in retail and commerce and an innovative work culture that helps them stay relevant in today’s market, thereby ensuring that their customers get to choose from the best the company has to offer. Pentland Brands had the ambition to grow their digital footprint and create a uniform eCommerce experience  for B2B and B2C customers for all their brands.

Delivering a unified experience for multiple brands

Knack Systems has been part of the ongoing digital eCommerce transformation initiative for Pentland Brands since 2017. We designed a global template and delivered a B2B commerce solution for over 5,000 distributors at Pentland in under six months. Once the template and foundation was set, each brand was brought on in 8- to 12-week increments. In less than a year, all brands were operational on SAP Commerce for B2B with integration to backend ERP.

The Knack Systems team also launched B2C solution for Pentland's brands, such as Endura Sports and Ellesse, is rolling-out in multiple countries. The initiative included multiple languages, currencies, and backend SAP integration for order fulfillment, logistics, reverse logistics, and more.

Re-platforming from multiple disparate custom platforms to SAP Commerce Cloud enabled Pentland to deliver an integrated, unified digital brand experience to their B2B and B2C customers. Knack Systems collaborated with Pentland Brands to develop a consolidated internal digital Center of Excellence for the organization, which allowed Pentland to in-source their eCommerce support and create a cohesive digital team.

Furthermore, Pentland Brands experienced a reduction in customer inquiries and fulfillment errors as a result of the backend integrations.

Knack Systems also implemented one of it's unique solution - SeasonOne. With this solution,  Pentland brands' B2B customers can view stocks real-time, order and stock-up in a few clicks, have easier access to all brands and manage accounts easily.

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