Electrolux, a global appliances leader headquartered in Stockholm, Sweden, sells nearly 60 million products annually across 120 markets. As consumer expectations shifted, Electrolux sought to complement its strong B2B and retail led model with direct digital engagement.
Electrolux chose Knack Systems as its strategic SAP Commerce Cloud partner to drive a global D2C transformation. Backed by more than 12 years of collaboration, Knack delivered a scalable enterprise ready D2C platform using SAP Commerce Cloud that increased direct e-commerce revenue, enabled frictionless end to end shopping, and integrated last mile delivery, creating a future ready foundation for growth across channels and markets.
What You’ll Learn in This Case Study
- How Electrolux transitioned from a legacy, information-only platform to a full-scale D2C e-commerce engine
- How SAP Commerce Cloud enabled end-to-end D2C journeys, including orders, cancellations, returns, and exchanges
- How deep integration with SAP ERP, SAP CRM, and third-party systems delivered connected, reliable commerce operations
- How marketplace enablement and enhanced product discovery accelerated D2C reach and growth
- How customer data was unlocked to power targeted promotions, loyalty, and personalization
- How a scalable SAP CX foundation was established to support future expansion across brands and regions
Ready for your modern D2C E-Commerce Transformation?
Access the full case study where you can explore key highlights how the right SAP CX strategy and implementation partner can help global enterprises turn D2C commerce into a sustainable growth engine.
