As an independent, privately held wholesale distributor of industrial electrical equipment and supplies, Summit Electric Supply brings together manufacturers and leading electricians to develop solutions and add value to customers’ supply chain, helping them get more done. The brand has multiple service centers across United States and the Gulf Coast and helps transform these locations by helping customers realize their energy efficiency objectives.

Staying Ahead of the Customer Experience Game

As a brand that has over 25 service centers across the Unites States, Summit continues to grow, discovering unique ways to fulfill the dynamic requirements of their customers, partners, and vendors. As a next step, the company sought a way to move to the next-generation of SAP CRM solutions — SAP C/4HANA — in order to help their teams manage customer disputes more efficiently, and facilitate detailed lead and opportunity management for their sales personnel.

Writing the Next Chapter of the Summit Story

Summit Electric Supply engaged Knack Systems to replace their existing CRM solution with SAP C/4HANA for sales and service users. The brand was able to thus gift their Counter Sales, Credit, and Customer Service teams the ability to enhance customer interactions and accelerate the Sales cycle, leveraging the unified customer experience solution deployed by Knack Systems.

With this major step, Summit Electric Supply is now able to serve customers even better and has streamlined outbound email, campaign definition, execution, response tracking processes in place for their marketing activities. The brand has also strengthened the lead activity tracking, routing, and conversion processes.

Summit Electric Supply Success Story