ELECTROLUX

Industry

Appliance Manufacturing

SAP® Solutions

SAP Commerce

Project Description

Ongoing commerce initiatives for B2C and B2B

ECO-CONSCIOUS. SLEEK. INNOVATIVE.

High-Performance appliances for the global market

Electrolux enables living for the better by revamping taste, care, and wellbeing experiences, rendering life more delightful and sustainable for people across geographies. As a principal appliance company with international reach, Electrolux positions the consumer at the core of everything they undertake.

Setting the trends that shape the Consumer Experience

Celebrating its 100th year of international excellence, Electrolux drives innovation through its products that are designed in state-of-the-art laboratories. As a next step, the brand wanted to extend their benefit program by creating an online shopping experience for its associates, their friends and family, and partner associates to purchase appliances online at discounted prices.

They wanted to develop an Electrolux’s B2B portal for their retailers, contractors, and home builders to place and manage orders for finished goods as well as made-to-order/factory direct purchases that will seamlessly integrate with their back-office operation i.e SAP ERP. To extend their benefit program, Electrolux desired to create an online shopping experience for their associates, their friends and family, and partner associates to purchase appliances online at discounted prices. In a separate initiative, Electrolux had the need to expand SAP Commerce to support online B2C order management of select Frigidaire products. They also wanted to upgrade the SAP Commerce version to 6.7 for enhanced capabilities.

Tailoring Experiences That Help Create New Customer Value

Knack Systems has a long-standing relationship with Electrolux and is the “go-to” partner for Electrolux Customer Engagement and Commerce initiatives. Since 2012, Knack Systems has implemented, integrated, enhanced, and provided continuous support for multiple Electrolux projects, including SAP Commerce (aka Hybris Commerce), SAP C/4HANA (aka SAP Sales/Service Cloud), and SAP CRM On-Premise.

Since the go-live of these digital transformation projects, Electrolux has witnessed a doubling of e-Commerce revenue in less than two years, a wider customer base and new types of customers, and new revenue streams. SAP C/4HANA has helped Electrolux see a reduction in call and email inquiries and boost customer, partner, and employee satisfaction.

Electrolux's back-end ERP integration has enabled the brand to gain better visibility into stock, shipping information, order tracking, order history, and pricing.