“What solution does our business need to be successful with customer relationship management?”
Several years ago, I started thinking about how to forge strong customer relationships to support our company’s business processes. Given so many CRM solutions in effective Customer Engagement and Commerce (CEC) programs, it’s imperative that everyone involved knows to identify the best solution that meets the specific needs of their business.
I originally started working with SAP C/4HANA a few years ago in the quest for one of the best-suited solutions to solve our business needs. Though progress has been made by most CRM solution providers, many organizations still continue to use this trusted CRM solution to create and sustain business opportunities. Let’s explore the reasons for this.
SAP C/4HANA is a secure cloud-based CRM software tailored to complement various business processes. In its broad portfolio, C/4HANA includes sales, customer service, commerce, and marketing. Conjointly, these CRM variants assist teams to shape strong personal associations that accelerate customer engagement across channels. Analyze the benefits these solutions provide, and you’ll see that SAP C/4HANA provides abundant anticipative vision, spotless execution, and significant customer experience appropriate for contemporary business requirements.
You may wish to have C/4HANA for your business for the above-mentioned benefits or for the smooth customer experience it provides across all communication platforms — in-person, telephone, online, social media, and mobile devices. At any rate, you’ll have the C/4HANA cloud-based CRM application allowing you to:
What do you think about the fact that SAP C/4HANA Sales, Service, Marketing, and Commerce are packed with numerous features to grow the business? I think it’s quite attractive for businesses as it helps these teams to focus on improving the business, while providing CRM connectivity anywhere, anytime, and on any device. The features I am talking about include:
In today's competitive landscape, organizations use multiple software to increase their sales and productivity and provide rich services to customers. And the employees? They always seek mechanisms that can provide a single point of access to all relevant data. This kind of analysis for the right mechanisms is also time-consuming. SAP C/4HANA provides the rich capability to bring all solutions together at one place to facilitate data analysis and help improve sales and service.
Through the rich reserve of adapters and integrations made available for SAP C/4HANA users, organizations are assured of a 360°-view of customers. By integrating SAP C/4HANA with third-party applications such as Marketo, Jam, InMind, Ivy Mobility, Revegy, and many more, customers don't need to spend time on manually gathering information from different applications. All information is made available in a single view. Some of the adapters mentioned in the above picture and their integration with C/4HANA is available to organizations using API as well as mash-ups.
The approach followed by SAP Service to optimize customer satisfaction utilizes the following features:
SAP stores data securely in cloud-based applications running on their own data centers located in Australia, Germany, and United States. Customers can choose the data center in which their solution runs. This enables data integrity security, communication security, network security, and so on.
My team has experienced the efficiency with which SAP Cloud solutions manage business information from clients’ key business processes, while conforming to superlative security and quality criteria. How do these solutions do that?
Customer data always belongs to the customer. They can access the SAP Cloud solution through the following channels:
The data centers that support SAP Cloud solutions incorporate multiple safeguards for physical data security and integrity. They also provide high availability of your business data, using redundant networks and power systems. In a nutshell, this can benefit your business by ensuring:
The security of customer data and the assured mobility, powered by various functionalities of SAP C/4HANA, gives confidence to businesses to use the application to grow their business.
How do you utilize your CRM solution to form healthy customer relationships to strengthen your business processes? Drop me a line below and let me know!